Data Driven

The January auctions, in four charts

by James Hewitt
3 February 2023 3 min read

January 2023 is over, but it lives on in the Hagerty valuation team’s spreadsheets. Something like 6400 vehicles crossed auction blocks in Kissimmee, Florida, and Scottsdale, Arizona—a huge dataset that gives us a sense of how the market is performing. We’ll be diving into specific sales in the days and weeks to come, but here are key takeaways.

Another world-record January, this one driven by Mecum’s growth

Let’s not bury the lede: Despite all the talk about a cooling market, January was bigger than ever, with nearly $500M in sales. That’s the second straight year of record sales, which is quite remarkable when you remember that two years ago at this time (early 2021), people were wondering if the big in-person sales would ever return to their previous heights.

Zoom in, and you get a sense of how the in-person auction scene has changed. Back in 2008, Barrett-Jackson held the lion’s share of January’s $170M+ sales. That tiny yellow streak from the same time period represents Mecum Auctions’ upstart event in Kissimmee, Florida. Today, that small Kissimmee auction has leveraged the pandemic boom to become a towering event—$224M from the sales of some 4000 vehicles. Not to be outdone, Arizona auction week finished with $263M in sales, although that was from all auction companies.

There were big winners...but also some serious losers

Buying and reselling quickly—"flipping"—is always a risky game. Add to that game the volatility of pandemic-era appreciation and the inherent weirdness of a multi-day big-tent auction—where you never know exactly who is in the room when—and the risks only grow.

The chart below shows the top five gains and losses for vehicles sold this January that were bought at auction since 2019. Many of the biggest losses (and there were a lot of losses) came from vehicles bought since August 2020, the approximate start of the pandemic collector car boom, but surprisingly, two of the biggest gains also came from cars that were purchased at the height of the market. A 1957 Ford Thunderbird sold for $495k after being bought for $71,500 only ten months ago. A 1962 Chevrolet Corvette with 9,000 miles sold for $572,000 after being bought for $160,000 on Bring a Trailer 5 months prior. If you're willing to play, you need to be prepared for anything to happen.

Profits trumped loses, but that doesn't mean everyone went home happy

That said, the huge price gains during the pandemic have not suddenly slipped away. Not by a long shot. Looking at all the repeat sales we tracked, the average time between a car being bought and then sold at the January auctions was 4.3 years. Most of those cars won, and some won big. For instance, a Lamborghini Miura bought for $990k in 2011 sold at RM Sotheby's Arizona for $3.58M. Sales like these helped cumulatively benefit sellers to the tune of $17.69M gained. That said, there were also $6.02M in losses. Imagine buying a car for $1.5M in 2016 and selling it for $500k at Barrett-Jackson's auction this year.

Average sale price at Barrett-Jackson mirrored 2022

The average sale price at Arizona this year came in at $117,534, just $5k under 2022's average of $122,733. That's pretty close when you consider the sheer amount of metal Barrett-Jackson moves, and at no-reserve to boot. Given that inherent volatility, it's amazing to see how consistently prices creep up over the week from one year to another (see chart below). B-J has made a science out of sprinkling just enough high-interest cars early in the week to maintain energy, while keeping its powder dry for the final Saturday afternoon and evening.


  • Mark Ludlow says:

    Interested in insuring 3 classic wood inboards. They are in storage so difficult to get photos at this time.
    26′ 1947 Stancraft with a complete restoration in 2015 by Tom Juul. Bottom, transom, stringers, repowered with Chrysler 318 V*. Tom’s unique no leak bottom that can be removed for repairs.

    17′ 1949 Chris Craft Special Runabout. In the family since new. Older late 90s 5200 Bottom. Refinished once every 5-7 years. All other wood is original.

    22′ 1952 Chris Craft Sportsman Sedan. In the family since new. Refinished in early 2000’s. Repowered with Chrysler marine V 8

    All boats stored in a boathouse on boat lifts.

  • Mike Mullins says:

    Re: the sellers taking a loss. I have trouble feeling any sympathy for these people. The flippers and or speculators are the reason a majority of us car lovers will never own the machine of our dreams . The inflated prices of the rich that just swap with each other at what is basically a social event to show off their ” gots ” .

  • Carol Ann Dadian says:


  • Jim Rosenthal says:

    I hope there are discussions of both the ’57 Tbird and the ’62 Corvette sales in SCM or someplace. I can sort of understand the Corvette as it had extensive documentation and was an unrestored one-owner car, but I can’t understand the Tbird. Amos Minter has done scores of similar cars to a very high standard and they usually sell in the sub-100K area unless they are E or F code cars. But half a million dollars for a D-code Tbird?

    • Dan W. says:

      Jim that was my thought exactly. At Mecum Indy a couple years ago there was a room full of Amos Minter T Birds, all spectator. I can’t imagine one selling for this price unless it belonged to Elvis or some silly thing.

  • Old Plymouth and Chevy Owner says:

    “Imagine buying a car for $1.5M in 2016 and selling it for $500k at Barrett-Jackson’s auction this year.” I’d rather not do the math, but if you scaled that down to the price of a 2016 Chevy Malibu or 2016 Hyundai minivan that your average American might own for 7 years, that sounds pretty normal for a car (that was a “major purchase” for it’s owner in 2016 as well). So yeah, we can imagine that.

    I guess that’s what the Uber-rich collector that bought (and hopefully drove it a bit) that vehicle told himself after only getting $500K for their ride this year. Then he probably said, great! I can use that loss to offset my taxes on my other gains since it was “an investment.”

  • Art Cruickshank says:

    What do you do when your wife has no interest in classic cars?

  • Gary Bechtold says:

    I saw a great amount of very nice cars and ridiculous prices.

  • jaysalservw says:

    Hagerty Claims to use only a small percentage of Auction Values to arrive at their Valuation Charts. Yet–article after article, after article in their E-newsletters, and Driver’s Club Magazine detail one auction after the other. This fans the flames of “auction mentality” whereby people are excited to participate in them, watch them and read about them and judge cars only by their auctionability. Will we forget the real reason for owning and supporting Vintage Vehicles?

  • Frank Young says:

    Is ther no interest in WW2 ford and Willis jeeps or Dodge command cars ?

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