Hagerty Price Guide

10 popular Japanese cars under $25k

by Eddy Eckart
16 November 2023 6 min read

Among the various corners of the collector car market, few have seen such widespread ascent in the last decade as vehicles from Japan. Demographically, this makes sense—just as muscle cars transitioned from mere “used” cars to collector status as the generation that grew up with them hit their peak earning years, so too have cars from the ’80s, ’90s, and early aughts. What’s more, though there are plenty of standout moonshot examples—looking at you, Skyline GT-R and Mk. IV Supra—this latest round of emerging classics also offers more accessible ways to enjoy cars from a bygone era.

We dug into our Hagerty Price Guide data to see which Japanese collectibles can be had in #2 (excellent) condition for under $25k. This fetches a needs-almost-nothing example that, while not quite concours level, is nice enough to proudly display at shows and events, or just use and enjoy as a pristine example. Driver-quality cars can typically be had for thousands less. We wanted to get a feel for what’s popular in addition to where the values stack up, so we layered insurance policy data on top of the $25k threshold to see which models in this group were most abundant among Hagerty customers. Here are the top ten.

1990-2005 Mazda Miata

Conner Golden

Perhaps it should come as no surprise that Mazda’s cheerful little convertible occupies the top spot of this list. Technically, it’s the top two spots, with the first-gen NA model taking top honors and the ’99-’05 NB nabbing second place. With three-quarters of a million of them built between these two generations, Miatas were $3000 cars seemingly forever. Plenty of them still exist, but racing and decades of being known as a cheap-thrills sports car means that finding excellent-condition cars has become a bit more challenging.

Whether you’ve gotta have pop-up lights or prefer the updated look and feel of the second-gen cars, you can find one for less than $20k. #2 condition Miatas in these generations range from $19k for a ’97 model (the final year of the NA) to $16,900 for an ’05, the last year of the NB. Deals are out there, and these reliable cars still have decent parts availability, so the diminutive Miata is likely to loom large in the collector world for years to come.

1984-1996 Nissan 300ZX

Beneath the Miatas on this list, two generations of 300ZX sit adjacent to one another. The 1990-’96 Z32 base (non-turbo) Z-car slides in ahead of its more angular ’84-’89 Z31 older sibling. Though the Z32 introduced a number of changes that made the car more dynamically appealing, 30-40 years on, performance is less of a consideration for these cars. The bigger question is stylistic: whether to go for the pseudo-digital, boxy-look ’80s, or the more sculpted ’90s-Japanese-sports-car-boom visual.

Z32 base cars nudge our $25k limit with a #2 value of $24,500 in later years, with values slipping a bit for 2+2s and older cars. Turbocharged examples of Z31-generation cars hit 25 grand right on the nose, but a #2 condition 1987 base Z comes in at $11,400, so there is a wide value spread of quality Z-cars from this era.

1984-1989 Toyota Pickup


Turns out Marty McFly isn’t the only one who likes the Toyota Pickup. That the durable, runs-forever Pickup (Toyota really got creative with the naming of this one) finds itself third on this list behind two venerable sports cars speaks to just how much people dig this truck. Based in no small part on surging interest interest in the Pickup, we named it to the 2023 Hagerty Bull Market List.

Despite the buzz, there’s some solid values out there. #2 condition values range from $25,000 for an ’85 SR5 or half-ton 4×4 down to $13,200 for a 1985 Deluxe trim with the diesel engine.

1990-1995 Toyota MR2


Baby Ferrari looks and mid-engine character set Toyota’s Mk II MR2 apart from the others in this list. Though the 200-horse turbocharged 2.0-liter 3S-GTE engine was more sporting, the base car’s 130-horse mill only had 2300 lbs to push around—similar to a contemporary Miata in terms power to weight ratio. The “Mister Two” garnered a less benign reputation than the Mazda as a result of stories of exuberant owners finding themselves facing the wrong way after lift-off oversteer moments, however. To quell these concerns, Toyota induced a number of suspension tweaks over the car’s life.

That doesn’t appear to have dampened enthusiasm for the MR2 in the collector market. Turbo models have crept above $40k, but the base car hovers at $24,400 for younger cars and $19,300 for early models.

2003-2008 Nissan 350Z


Three generations of Z-car on this list suggests Nissan was doing something right back in the day. After a brief hiatus, the Z returned, eschewing the previous generation’s tech-heavy ’90s approach for retro-ish styling and the now-revered (but aurally divisive) naturally aspirated VQ35DE 3.5-liter engine. Its debut was welcomed with enthusiastic reviews, and it quickly become a regular in the tuner scene and at track days.

Like the Miata, the 350Z’s sporting pretenses mean that many of them have met a noble end fulfilling their intended purpose, and still more have been cut up or modified in that vein. Clean ones are out there, but they do take some sleuthing. #2 condition values range between $23k and $24,900 depending on year and trim. The 350Z was part of Hagerty’s 2023 Bull Market vintage.

1985-1995 Suzuki Samurai

James Lipman

The second of two trucks in this group, the Suzuki Samurai is also a Hagerty Bull Market List vet (from 2022). Samurais made a big splash in the U.S. market when they debuted for the 1986 model year, and they remain popular among off-roaders and fun-seekers today. Parts and modifications abound for this ultra-basic collectible, ensuring enthusiasts can keep theirs up to snuff or build their Samurai to conquer their local trails.

There’s a big spread in values for the Samurai based on years and trim. $24,500 snags a ’95 JL, while a similar-condition ’91 JS can be had for a mere $13,700.

1991-1999 Mitsubishi 3000 GT


Perhaps as well as any, Mitsubishi’s 3000 GT VR4 embodied the tech-driven battle for Japanese sports car supremacy in the ’90s. Active aero, all-wheel drive, all-wheel steering, tunable exhaust, twin turbos, and a host of other features made for a quick, if chunky, entry into the segment. Buyers who wanted the show and some of the tech without the associated cost could opt for the front-wheel drive, non-turbo 222-horse 3000 GT SL. 1994 brought with it a facelift, and this second generation also saw some of the options begin to taper in an effort to keep prices in check. Ultimately, increasing prices drove sales to a trickle, and the car’s final year stateside was 1999.

Values for the SL vary between $19k for a ’99 down to $13,400 for a ’91 model. Base cars still come with the 222-horse engine, but forego most of the techno-gadgetry that help give the car its personality. As such, they range from $16k for a facelifted car to $11k for an early model.

1968-1973 Datsun 510

1969 Nissan Bluebird (the 510’s name outside the U.S.) 1600 GL. Nissan.

Datsun’s 510 stands as one of the first cars to truly convert Americans into loyal customers of a Japanese brand. As we highlighted in a recent Market Spotlight, the small sedan dominated its class in racing throughout the ’70s and introduced a fun, affordable driving experience to thousands.

They’re still reasonably affordable, too, despite a recent uptick in values. $20,500 will fetch a #2 condition sedan. Expect to pay more for coupes, as they’re more rare.

1985-1991 Honda CRX

If the 510 was the car that democratized driving fun among the first big wave of Japanese offerings on U.S. shores, Honda’s CRX brought a similar take to the economy segment in the ’80s. Honda R&D Managing Director Hiroshi Kizawa’s brief for the car came down to two words: “Economy Fast,” and while no one would consider a stock CRX fast these days, the car did wonders to inject the notion of driving pleasure into Honda’s previously plain but reliable and economical identity.

These days, #2 values for a CRX Si—assuming you can find one in that condition—hover around $23,500. That may sound like a lot of money for not a lot of car, but a CRX never fails to bring a smile when the roads begin to twist. The CRX Si landed on Hagerty’s Bull Market list in 2020.

2002-2007 Subaru WRX wagon

flickr / Owen

The last car on our list sits directly astride our $25k threshold. The four-door Subaru WRX that hit our shores in 2002 is now worth a cool $25,200 in #2 condition. The wagon of the same era squeaks under, however, at $22,400.

What’s not to like about a discount for more space? Though it’s every bit as capable, it’s not the look popularized by the high-flying Subarus competing in the World Rally Championship at the time. The last couple of refreshes of the WRX have brought hand-wringing from the Subaru faithful, who think the company has slowly gotten away from the original identity and feel of the car. Whether that’s true or not, combine it with attrition over the years, and the old ones that are left have become revered, useful collectibles.


  • william d moore says:

    The Mitsubishi Galant AWD with turbo 4 door sedan was a great car .

  • Dr. Who says:

    I can vouch for the Miata NB (2000 – 2005) I had a 2000 LS that I drove for 13 years, and now I have a Shinsen (special ed) I have been driving for the 4 years. These epitomize the saying ” more fun to drive a slow car fast than a fast car slow!” A classic momentum car. They are extremely reliable and user serviceable.

  • Doug says:

    You left out many worthy candidates for this list, including the 1991-1993 Nissan Sentra SE-R. An affordable, boxy coupe with a high-revving, 140hp twin cam 4, 5 speed manual gearbox, all driving both front wheels. They are roomy, logically oriented, imminently tossable, and some of the most fun you can have in a 90s era Japanese brand, all without breaking the bank. Of course, I’m biased, having an uber clean, 32k mile 1991 example in red available for purchase….heh.

  • Jim Rosenthal says:

    Closest thing to a forever vehicle is either a Toyota truck or…… another Toyota truck.

    • D'Arcy Salzmann says:

      Amen to this. I gave a 97 and, God willing, it’ll be part of my estate for my children, or theirs. It may yet get a rotisserie restoration, that’s how much i love my taco

    • Alfie says:

      The front passenger corner of my parked ’98 Prerunner was hit by a DD. Normally insurance would have totaled it. Not a Taco–they know its worth. 300k about to roll over.

  • Pizza Pete says:

    Nissan Maxima 300hp, fabulous car!

  • Bob Shapton says:

    The ’82 Motor Trend import car of the year was a huge success and proved very reliable over the long run. I think the Mark2 Celica Supra deserves to be on this list even if just for those amazing seats that gave Recaro a run for the money.

  • Bruce Stocker says:

    I owned 3 Honda CRX versions, a 1984, 1988 Si and a 91 Si. Absolutely loved them all and pine for them. Such fun and a golfers dream for hauling clubs and stuff. Too bad the automotive guys can’t build something similar today.

  • paul s murray says:

    I’d be hard pressed to think of any nifty affordable sportcars that can compare to the Miata. In the bang for the buck , smile on your face category what else is there really that comes close? That is in a two car garage world where being able to go topless option in one is a necessity. Without that it’s like taking the dog for a walk and not being able to let em off the leash. The Mazda B2500 / Ford Ranger also deserves mention. Great little reliable trucks with a loyal following.

  • Christopher says:

    Honda Element?

  • Tim Healey says:

    Honda S2000’s are generally affordable to buy & maintain. Excellent performer still today. Very good daily driver/autocrossed.

  • Frank Mattingly says:

    A terrific under-noticed car from the 90’s is the Celica Convertible, especially the last iteration is GT form with amazing leather seats and a 5-Speed manual gearbox. These cars are really fun to drive and are venerable Toyota reliability to the max with the 5S-FE motor.

    Only 4000 of these cars were imported to the US between 1993-1999, which makes them really rare and hard to find, especially the GT 5-Speed as most were automatics. The earlier version convertibles were winners as well, but this last iteration had superb styling cues, handled well and the manual got 25 city & 32 highway. Lastly these cars were built in Japan, with the convertible conversion happening in California.

    A true classic for not a lot of money… if you can find one for sale.

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