Market Spotlight

The long, remarkable life of the Avanti

by Dave Kinney
23 May 2023 7 min read

Sometime in March 1963, my parents rented a spring break “vacation apartment” in Fort Lauderdale, Florida. I was 9 years old, and my hobby was building car models—AMT models, specifically. Despite my enthusiasm for the endeavor, I wasn’t very talented in the execution. Actually, I was terrible, and if half a tube of glue was called for, you could expect me to use at least two tubes.

We got to Fort Lauderdale for a beach vacation, and it rained. And rained. And rained, which left us close to nothing to do. In those pre-Yelp, pre-Airbnb days, Dad had simply asked the rental agent how close the place was to the water, to which the agent replied, “Just two blocks!” Of course, Dad meant the ocean, not the drainage canal nearby.

With little to do, it was quickly turning into a cheerless vacation. Then my dad rescued it by taking me to a hobby shop. It was there I found the model that would change my life and set me on a path toward enlightenment and endless pride. I really do mean that, but said path was not without some head-scratching, some embarrassment, and a lifetime of explanations.

I bought AMT’s 1:25-scale plastic Studebaker Avanti. More of a spaceship than a car to this 9-year-old, the real Avanti had a futuristic design with an (almost) grille-less front end, snappy 2+2 seating, and a large greenhouse with a back window easily the size of a Triumph TR2. It was made of exotic fiberglass, and it was very fast. The model was the full manifestation of a car from the future, delivered into my hands that day. Within hours, the Avanti and I had a full working relationship, boy and inanimate object, a car that looked to me like a magic portal to the future. My future. And now, almost 60 years on, it truly was that portal.

The 9-year-old me struggled in school, and friends were tough to come by, but I quickly learned that I could take my love of cars everywhere. I could read about them, I could occasionally ride in them, I could endlessly dream about them, and, if I could live through those seemingly 100 years between ages 9 and 16, I might actually be able to drive them. Cars didn’t judge, cars didn’t criticize, cars didn’t tell me what was wrong with me.

The Avanti and I, we bonded. Not just because it, like me, was a bit of an oddball, but because it is so misunderstood. I get that some people think it’s ugly. I understand when people say it was a failure because it didn’t save a 100-year-old company that had been on its death bed even before an ill-advised 1954 merger with Packard. That stuff didn’t matter to me back then, and it matters even less today.

Right around the same time I got my driver’s license, I managed to get my very own Avanti. It was sitting at Sun Motors on Fairfax Drive in Arlington, Virginia. Avanti Gold, a supercharged 1963 four-speed R-2 model with a fawn and elk interior. My boss, a hardened old soul five years my senior, did the negotiations for me, all of which involved enough convoluted horse trading worthy of a Silk Road merchant four centuries prior.

I have since owned well over 100 of them, which makes me just expert enough to run you through the car’s first four generations.

The Studebaker Years, 1963–64

Studebaker black white

The 1963 Avanti had a 289-cubic-inch Studebaker V-8 as standard and was available in non-supercharged (R-1) and Supercharged models (R-2). The base, and rarely seen, transmission was a three-speed manual; a four-speed manual and a BorgWarner automatic were options. Air conditioning was not available on R-2s, as the Paxton supercharger left no room underhood for an A/C compressor.

All Studebaker Avantis were equipped with Dunlop disc brakes up front and conventional drum brakes in the rear. Options included power steering, power windows, an AM or AM/FM radio (both were rebranded Delco units), tinted glass, left and/or right “Stratovue” exterior mirrors, and a host of other convenience items. All 1963 interiors were two-tone vinyl, with fawn (a light tan) on top and colors such as black, turquoise, orange, elk (darker brown), or red below. The carpets were tuxedo “salt and pepper” style (not GM sourced, but similar to those in the C1 Corvette).

Detroit Public Library/Studebaker

In 1964, a few features were added. The front end received square headlight glass lenses, replacing the previous round lenses. Inside, a tilt steering wheel became an option. The two-tone vinyl interior was changed out for a single color, and the tan painted dashboard and console pieces were replaced with woodgrain vinyl applique. The tan steering wheel also became a brown woodgrain. The bucket seats, lightly disguised copies of Alfa Romeo buckets, got thicker seat backs in the last few hundred cars.

An R-3 engine was also added, but only for the last nine cars off the assembly line, in December 1963. The R-3 was bored out slightly, and the Carter AFB carburetor was enclosed in an airbox for better performance. A rumored twin-carbureted R-4 never made it to production.

Getting further into the weeds, running changes on the production line actually gave us some “1963½” models, which featured a 1964-style interior with 1963-style round headlights. Perhaps even more obscure are the cars that were sent to Nevada for something called the “Las Vegas Driveaway.” Those cars, slated to have vinyl applique on the dash and console, instead featured black paint. The rumor is that heat + early vinyl = excessive peeling, so the move was made to avoid angry customers.

Such is the nature of small-volume production, few Avantis from this era are exact duplicates. With six exterior colors offered (including different formulas for red between 1963 and ’64), and nearly endless option combinations, the cars were all semi-personalized. The total number of Studebaker Avanti cars built is generally agreed to be 4643. How many remain is unclear, but my best guess is somewhere between 2600 and 3000. Though they are not completely immune to rust, the fiberglass bodies have helped with attrition rates, and the Avanti was always been regarded as a “special” car, even when new.

The RQA Avanti II Years, 1965–69

When Studebaker closed its factory in South Bend, Indiana, in December 1963, the Avanti was one of the casualties. Enter two South Bend car dealers, Leo Newman and Nate Altman. The duo bought production rights and much of the parts supply for the Avanti and moved manufacturing to one of the former Studebaker South Bend interior finish buildings. A matter of months later, the Avanti II emerged.

Gone was the distinctive rake to the front end, thanks to a slightly taller new General Motors powerplant. These are known as the RQA cars because of the prefix to their serial numbers, as in RQA-0XX. They were essentially 1964 Avantis, now totally handbuilt, with a Chevrolet 327 V-8 for power. I’m a big fan of the earliest Avanti IIs. Make mine an air-conditioned four-speed with the available 350 horses, please.

The Avanti II quickly became a highly personalized car, as you could order an unlimited combination of paint colors and interior fabric choices. A Grecian Bronze exterior with a marbled blue vinyl interior? Not a problem. Would you like red carpets with that? Despite some outliers, most Avanti IIs were tastefully done, and those that survive tend to be bargains. It really is a lot of car for the money.

The RQB Avanti II Years, 1970–82

1977 Avanti

The later RQB cars (again, because of their s/n prefix) are easy to spot thanks to their high-back bucket seats with built-in headrests. As time went by, not surprisingly, the Avanti became more luxurious and lost some of its performance edge. The 327 V-8 was replaced by a 350-cubic-inch GM unit, with a 400 also available in some years.

Increasingly, leather replaced vinyl in the seats, door panels, and trim. The AM/FM radio sprouted a cassette deck or 8-track player. Sunroofs became the norm. The carpeting, once like every other 1960s car, grew a deeper pile, and in some cases, turned shag. After Nate Altman’s death, his brother Arnold took on much of the day-to-day activity of running a small automobile company in the 1970s. The challenges of being America’s fifth or sixth largest (remember Checker and Excalibur?) automobile company were close to legendary. Payroll had to be made, government regulations had to be addressed, and a once-seemingly endless but now dwindling supply of parts had to be procured—at ever increasingly expensive costs. Avanti needed its next savior.

The Steve Blake Years, 1983–85

Washington D.C. real estate developer Steve Blake had been in purchase talks with Leo Newman and Arnold Altman for some time. On October 1, 1982, the transfer of ownership became final.

The first “Blake Avantis” were 1983 models. Steve was a personal friend, and his outgoing nature and vociferous personality made him a true one-of-a-kind. His Avanti vision, never fully executed, was to make an American version of the Porsche 911—an ever-evolving, ever-improving performance and luxury brand.

The costly blade-style chrome bumpers were replaced for 1984 with Kevlar-reinforced fiberglass units, and the change was dramatic. Blake hired chassis engineers, started a racing program, fitted the cars with 305-cubic-inch L69 Camaro V-8s, and used public relations and a touch of advertising in an effort to make the Avanti look and drive fresh in the 1980s. A convertible version was launched for model year 1985, and three production cars were actually built. Despite increasing sales, and plagued by paint problems, Avanti closed its doors for the first, but not the last, time in early 1986.

Although the original Avanti lived on in many forms and with an increasingly interesting list of owners, the original chassis—a Studebaker unit that traced its roots to the 1950s—was in production from 1963 to 1985. Love it or hate it, the Avanti was an American icon of the late mid-century.

What they’re worth now

1983 staff file photo of the Avanti car
Bob Chamberlin/LA Times/Getty Images

Early Avantis, particularly the ultra-rare ’64 R-3, remain the most coveted of the marque. The Studebaker R-1 and R-2 are both worth more than double the Avanti II models, which represent excellent entry points into the Avanti world. That said, we are seeing renewed interest in early Avanti II cars, as well as Blake 1983–85 cars. Interest in all Avanti generations skews heavily toward baby boomers, though our quote data shows Gen X drawn to the early cars, while later cars have garnered a significant amount of attention with Gen Z.

The Avanti’s trajectory is strikingly similar to that of the Cord 810/812: the last dying effort of a dying Indiana car manufacturer, available in naturally aspirated or supercharged form, sporty and fast, with styling that was initially polarizing but no longer looks out of place.

I still have fond memories of that rainy Fort Lauderdale vacation half a century ago, and I’ve never spent too much time wondering how my life would be different if I had picked up a Mercedes 300SL roadster model instead of the Avanti. We were pals, the Avanti and me, and we still are.


  • Robert Collum says:

    I always loved the Avanti!

  • Midnightdriver2 says:

    Well written, Dave!

  • Alexander Soultanis says:

    Great story Dave. 9 years old huh? My first car was a 63′ Studebaker Lark 2dr that I bought before I got my driver’s license so I could fix up and be ready to drive it when I got my license. Why a Studebaker? I never saw one, it was odd, different & nobody had one. I joined my first car Club, the Studebaker Drivers Club, because I gotta fix it right? There, I discovered a cool old garage just across the Whitestone bridge in the Bronx where our Dad would drive my little brother and I and we would spend the whole day among Studebakers and a few Packards buying NOS parts and learn what ever we could about my old car. But there in the corner, was the first Avanti I ever saw. A Supercharged beauty! I would sit in it and dream. The owner of the place was so nice and let us stay all day and ask what ever we wanted. Boy, I sure wanted an R2 back then!

  • Edward C. Greenberg says:

    The design remains timeless.

  • Ali Jalali says:

    I am not seeing the 1984 Avanti that was produced with Zora Arkus Duntov the father of corvette’s signature engraved on the steering. Very limited number of cars were made with fuel injected 305 GM engine. BBS style rims and Recaro sears.

  • Lewis Rosenthal says:

    One of my first shows with my ’63 Bonneville convertible was back in ’79. It was hosted by the Long Island Studebaker Drivers Club, and welcomed all marques. I got to see my first Avanti at that show, after I, too, had built that AMT model. To see it actually come to life like that was truly a memorable experience for me as an 18-year-old, and very new to the classic car experience.

    Great article, even if it does stop short of the even longer history of these great cars. Thanks for writing it, and thanks, Hagerty, for publishing it, here.

  • Timbo says:

    My boyhood friend and I built the same AMT (the plant was near us in Troy, MI – Remember Johan, also a Michigan company) model in my basement and we’ve both been in love with them since.

  • paul s murray says:

    By coincidence the Avanti was the ‘honorary’ pace car for the 62 Indy 500. ( Studebaker Larks were actually used). Lowey’s design philosophy of being just on the edge of futuristic shows in this car. It’s a shame we don’t get different manufacturers cars pace the 500 anymore. A bit of tradition lost but not a bad idea for an article if you guys haven’t already done so.

  • Ken Sousa says:

    Great story. Funny how building a plastic model car can impact the rest of your life. I fell in love with a Falcon Sprint that I raced on grudge night at a local drag strip. I was 19 and I ran right out and bought a plastic model of the car. I remember painting it in a light yellow with a black interior. When I was 21 I found a real Sprint on the hoof. It was Vintage Burgundy with a black interior with a top loader four speed behind a 260 V8 and I bought it. Drove it for five years and loved it. I had gotten married so I decided we needed a better car and I sold it. Here I am now at 78 and I have a Meadowlark Yellow ’69 Mustang convertible sitting out in the garage and a 1:18 scale cast model of a ’64 Falcon Sprint sitting up on the shelving here in my computer room. Old romances die hard.

  • Chuck Bauer says:

    I was fortunate enough to work for Avanti Corp. In South Bend. My dad worked for Studebaker In S. B. for about 25yrs. Working for Nate Altman, and Arnie Newman was a real experience, and really enjoyed it as the troubleshooting person on the body line. Also worked with Gene Harding, the engineer, Installing the first sunroof and masjacket steering column. A job and experience I’ll never forget, I’m now 74yr old.

  • Brian B says:

    Nice article! Brings back my own memories of being a 5 year old while living in San Diego and my Dad bringing home a new 63 in Avanti Gold with a solid Fawn interior (not all 63 interiors were two tone). I learned to drive in the Avanti which was an automatic as well as my Dad’s 68 Triumph TR 250 – I needed to learn how to drive a manual transmission too! My parents sold the car in the late 70s for the same price they paid. Would love to know where the car is today.

  • Tim Kuehl says:

    In 1969 I was a valet parking attendant at the Wooden Keg Restaurant in South Bend. I remember Nate Altman and the Avanti Corp. board of directors holding meetings at the ‘Keg and of course we always parked the Avantis they drove to the meeting right up front. I remember one Friday night after work the hat check girl, Sandy, and I going to the Toddle House restaurant for breakfast and Nate Altman was there and already seated. The Toddle House is/was very small but extremely popular to stop at after the bars closed at 0200 so a 20minute to 1 hour wait was normal. Those of us who frequented the place didn’t care as the conversations were always good if not slurred. Nate recognized Sandy and me and, being the nice guy he was, had us crowd in with his group at his booth. Great personal memory of a good man.

  • George Barton says:

    When I saw the napkin sketch in a magazine I was hooked. But when it came out having a back seat I was disappointed. (I had the same reaction for the awaited Mustang.) Later in life I was a junior partner in an automotive manufactures rep firm and my partner had Newman Altman for a customer. We sold them Dayton Wire Wheels and Blaupunkt radios. When I decided to give up 2 seat sport cars I bought a one owner 71 Avanti II needing complete restoration which is 95% finished now. It is a 4 speed, air conditioned, limited slip dif, with rear window de-mister. The comment I get on the car is that it looks like a Tesla viewed from the front.

  • Gary Bechtold says:

    I remember as a kid someone in my neighborhood about a block away had a brown Avanti II. It looked really good to me. Sadly I have rarely seen one since being a kid in the 80’s.

  • George L says:

    The Avanti came out when I was 12 years old. In those days, we used to ride our bikes to all the dealers to gawk at cars. The salesmen used to let us grab all the literature we wanted, in hopes that we may come back with our parents and buy a car. The Avanti had a make up mirror in the glove box and a small door in the rear window area. When opened it held a first aid kit and according to the literature a hat box for the lady of the house.

  • Wayne Shabaz says:

    As a multiple Avanti owner from my first (a ‘63 R-2) to my current ones (‘89 convertible & ‘64 R-1) this South Bend native “kid” (now 76) loved your article. Here’s the link to the autobiography of my restored ‘64.!AnNLMX_nW3D8gaZD633cresoeHin2A

  • Frank says:

    Very good article but no mention of Andy Granatelli and all the records he made with the Avanti (29) and And also was advertises as “The World’s Fastest Production Car” . Records at Bonneville Salt Flats, including the flying mile at 168.15 mph and 10 miles at 163.9 mph–and these were two-way averages. On the return leg of the 20-mile record run, the Avanti reached 178.5 mph.

  • Steve Spatola says:

    Last week I was at a Cars & coffee. A beautiful 63 Avanti was there with the Paxton Supercharger. Today, I wnet to a show in Sacramento and somebody brought a sweet 51 Studebaker with the bullet nose. Sacto has a great Studebaker club.

  • roger h says:

    Great article – thanks for publishing it.
    My dad bought a new Gran Turismo Hawk in 1962 and the Avanti was introduced just a couple of months later, and as a young teenager then, l was “glued” to the coverage of the new car! l alway thought we’d own one – but it hasn’t happened yet. That will likely be “corrected” – my son will see to that.

    As a member of the Studebaker Drivers Club for the past 40 plus years, and owning many Studes (a ’53 Starlight coupe in the garage now) following the story of the Avanti has been fascinating. In fact, all Studebaker history is.

  • Ron T says:

    I bought my ’63 Gold Avanti R1 automatic in ’65 and have had it since. I’m in the process of restoration and want to be back driving soon. The value has risen over the last few years but the car is worth more to me than what I could get for it.

Leave a Reply

Your email address will not be published. Required fields are marked *

More on this topic

Hagerty Insider Newsletter

Your weekly dose of auction reports, market analysis, and more.

Thank You!
Your request will be handled as soon as possible
Hagerty Insider Newsletter
Your weekly dose of auction reports, market analysis, and more.