Data Dive

Is depreciation back? A look at "instant" collector cars suggests it might be

by John Wiley
6 July 2023 3 min read
Cameron Neveu

As we mark the halfway point of 2023 and summer driving season is in full swing, the Hagerty Market Rating, which has dropped for 10 out of the past 12 months, reminds us what a difference a year makes. Even though we’re still seeing records at auctions and premiums for the latest supercars, trends show a leveling off or even a receding pattern for some of the hottest cars in the market. One segment in particular highlights this well: “instant” collector cars. 

These models—like the Chevrolet C7 Corvette ZR1 and C8 Z06, and Porsche’s GT line, both of which have tremendous pent-up demand—have come on strong in the last decade. Porsche and Ferrari figured out the recipe early on, and now even Chevy and Ford have successfully cultivated enthusiasm for their halo cars to bolster demand and increase exclusivity. Widespread dealer markups as well as significant premiums on the secondary market have sprung up as a result, but that tide is turning.

While visible in market pricing, it’s also confirmed by Hagerty’s data, and we’re able to track it over time. Hagerty insures a lot of vehicles built well over 25 years ago, but we also cover a wealth of modern enthusiast vehicles that aren’t used every day. Our guaranteed value policy means we work with owners to understand the market replacement value for the vehicle. If an owner needs to replace a 2021 Ford Mustang Shelby GT500, we know that they’re selling for more than the number on the window sticker (MSRP). As cars trade hands and new owners add vehicles to their policy, those values show us how much a vehicle has depreciated or appreciated over time.

Porsche 911 GT3 RS

Porsche’s 911 GT2 and GT3 models, particularly the RS variants, have long commanded premiums as new vehicles, and over the last five years they have continued to sell above MSRP even when they hit the secondary market. The older 991-generation cars (model years 2018 and 2019 here) trended 30 to 40 percent above MSRP in early 2019 but then dipped to the teens in mid-2020. They then rebounded to over 40 percent over sticker during the summer of 2022. The current 992 generation GT3 saw even higher premiums over the winter of 2022 to 2023. However, the market for all five variants is showing signs of slowing. Values in 2023 for the 991-generation cars even appear to be depreciating.

Chevrolet Corvette Z06

Another vehicle that has shown even greater appreciation since 2020 is the 2019 Chevrolet Corvette ZR1. Available in both coupe and convertible, the highest-performance version of the last front-engine Corvette increased in value by almost 70 percent for the coupe over 30 months starting in mid-2020. The convertible ZR1 lagged slightly but still appreciated by almost 60 percent over the same interval. Similarly, the 2023 Z06 coupe and convertible hit the market at a premium and are still trading well above MSRP. However, like the GT-series Porsche 911s, the value trend for these Corvettes appears to be slowing or even depreciating over the last few months.

Ford Mustang GT500
Andrew Trahan

The 2020 Ford Mustang Shelby GT500 made it to the market in late 2019 and immediately trended up from 20 percent above sticker to more than 50 percent by mid-2021. The 2021 model saw an even higher peak at 61 percent over MSRP in mid-2022. Coincidentally, that was about when the 2022 model reached the market. Over the past twelve months, values for all three have dipped or leveled off.

Supercar depreciation charts GT500
Ferrari SF90

While many other models have traded for a lot more than sticker over the past couple of years, the last vehicle we’ll examine is the Ferrari SF90. With nearly 1,000 hp from its hybrid powertrain, it is one of the fastest models in Ferrari’s lineup, but they haven’t capped production. The 2021 coupe version reached the market in early 2021 and quickly appreciated to 70 percent above MSRP. The 2022 Spider variant appeared in early 2022 but appreciated to “only” 60 percent above the MSRP. The coupe has depreciated since its mid-2022 peak, and the Spider is also starting to show signs of slowing appreciation.

In aggregate, flips (which we define for these purposes as a resale from 2018-present; our data average a 1.8-year hold) where one of the above-mentioned models went to a new owner show a slowing market, too. While the average return on a flip increased in 2021 and 2022, flips completed in 2023 show a lower average return.

What's causing this downturn, which many enthusiasts will likely see as an opportunity? For one, higher interest rates and tightening standards for auto loans means that fewer people are able to stretch their budget to attain one of these cars. Among the modern supercars we insure, we see signs of a decreasing share of them being financed—something we will be covering in greater detail soon. While the pandemic disrupted many of the usual ways of doing things, including within the car market, many of the hottest modern performance cars are starting to depreciate again. Lets us know what you think is causing it in the comments.


  • pdmracing says:

    Dodge dealers were trying to charge me 100k over sticker on the Demon 170 , I paid MSRP for my 2018 Demon. All that SBA money coming to an end

  • Robert Goodman says:

    Tightening lending means that collector cars that are typically financed will see a decrease in price and demand.

    Dealers who bought high and refuse to sell low (at the current market price) will take a bath on their cars.

    Those willing to take the first decent offer (loss/break even/small profit) will come away fine. And the market will soften as long as there is more of the latter and less of the former. If it flips the other way we will see a crash. It may be segmented, but a crash no less.

  • Gary Bechtold says:

    I don’t know why people “have to have” something so badly as to pay so much over sticker. I’ll let some other fool part with their money.

  • Spike says:

    170 Demons are a good loooong term hold and roi.

  • Nick says:

    Looked at KIA EV6 SPORT (or some such top-of-the-line) a few months ago, I was intriqued by the look, Ehorsepower specs, and ultra-fast charger. A local SoCal dealer had one on the floor. It listed for something like $40K or a little more. They had added a $20K markup on MSRP. My wife and I laughed and walked away with the salesmen following us all the way to our car.

  • fueledbymetal says:

    I absolutely love the detail in analysis like this! It still blows my mind that these cars are selling so much over MSRP, but I’m fascinated by the degree of which they are and how that’s changing.

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