A record-setting $5.175M Ferrari F50 and a $2.425M Aston-Martin DB5 formerly owned by Sean Connery punctuated newcomer Broad Arrow Group’s* inaugural auction at Monterey Jet Center. Sixty-six of the 90 lots on offer found new homes, for a 73 percent sell-through rate and total sales of $47.6M as of Friday morning.
New companies have tried to break into Monterey before with varying degrees of success. Broad Arrow maximized its chances by packing its consignment list with modern exotics, which have been a hot segment of late. An auction preview timed with Motorlux (formerly McCall’s Motorworks Revival) helped raise the visibility of the offerings.
In addition to the F50, a strong example that had just 5500 miles, Broad Arrow set auction records with a $692,500 BMW M1 road car, a $106,400 Volkswagen Karmann Ghia, and a $56,000 Honda Z600. The biggest “miss” of the night was a Mercedes-Benz 540K, which did not meet reserve on a reported high-bid of $6.25M.
Broad Arrow’s next in-person sale will take place this fall, in upstate New York.
Top 10 Sales:
1. 1995 Ferrari F50 Coupe sold for $5,175,000
2. 2015 Ferrari LaFerrari Coupe sold for $3,910,000
3. 2019 Koenigsegg Regera Targa sold for $3,855,000
4. 1971 Mercedes-Benz 600 Pullman Limousine Landaulet sold for $2,590,000
5. 1964 Aston Martin DB5 Saloon sold for $2,425,000
6. 1990 Ferrari F40 Coupe sold for $1,985,000
7. 2015 Porsche 918 Spyder Weissach Roadster sold for $1,930,000
8. 1987 Porsche 959 Komfort Coupe sold for $1,875,000
9. 2005 Porsche Carrera GT Coupe sold for $1,765,000
10. 1956 Mercedes-Benz 300SL Gullwing Coupe sold for $1,627,500
*Hagerty has entered into a definitive agreement to acquire Broad Arrow Group. You can read more about it here.