Evaluation: A one-off, highly publicized special project designed by Style Porsche Director of Special Projects Grant Larson in conjunction with the PCA. Bespoke features all over and still essentially new. Surely the most desirable 996-generation 911 there is.
Bottom Line: And the most expensive, by a long way. Unveiled at Amelia Island last year, this car was something of a coming of age for the 911’s most underappreciated generation, the 996, aka the one that brought softer styling, fried egg headlights, and water-cooled engines. It was also a bit of an advertisement for Porsche’s Sonderwunsch program.
Nobody had ever done a serious Porsche-backed build of a 996, so this car with all the force of Porsche Classic and Porsche Exclusive Manufaktur behind it is fresh and exciting even if the car originally left the factory as a regular old Carrera. Details like the “pepita” woven leather and old school ducktail are a delight, but $1.3M for a 996? Sure, it makes sense. It’s a factory-built hot rod, after all, and remember the last time the Experience Center in Atlanta hosted an all-Porsche auction in 2018. There, “Project Gold,” a similarly bespoke one-off 993 built by Porsche Classic, sold for $3.4M.
