1984 Rinspeed 969

$107.3M, record prices at Gooding & Company Pebble Beach 2021
Friday, 13 August - Saturday, 14 August 2021
Sale Price
$125,000 - $150,000
Est. Range
13 August 2021
Sold Date
Lot Number
Visually maintained, largely original
Gooding & Company
Auction House
Chassis no. WP0ZZZ93ZES000380. Pearl white over gray and dark gray leather. 3299/300hp, 4-speed Gotti wheels, P Zero tires, sunroof, roof spoiler, power Recaro seats, Pioneer stereo with remote control set into the steering wheel.

Evaluation: One of about a dozen 930-based Rinspeed 969s which, believe it or not, are one of Rinspeed’s less outrageous designs. Out of long-term ownership, showing just 9721 miles, and represented with a service history. Paint blemish and a chip on the right headlight door. Bits of what looks like adhesive coming out from the bottom of the stuck on rear scoops. The “969” script on the tail is done in what looks like little more than fancy electrical tape, and it’s wrinkled. Crack on the back of the roof spoiler. Nearly immaculate interior, full of custom touches, including that fantastic (and maybe distracting) remote in the steering wheel. This car is either the best or the worst of 1980s design, depending on who you ask, but nobody could ever call it boring.

Bottom Line: Often a highlight of the Geneva Motor Show, Swiss company Rinspeed has built everything from a custom utility vehicle with an actual crane in the back to a fully functional Lotus Elise-based electric submarine. The 969 is one of Rinspeed’s earliest models, and it looks like the product of a 911 and Ferrari Testarossa’s summer fling. This sale is of little relevance to the wider vintage 911 market, but the estimate-beating result further confirms the interest in ’80s automotive kitsch and unusual hard-to-find cars in general.

by Andrew Newton
29 August 2021
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Condition definitions
Condition #1: Concours
Condition #1 vehicles are the best in the world. The visual image is of the best vehicle, in the right colors, driving onto the lawn at the finest concours. Perfectly clean, the vehicle has been groomed down to the tire treads. Painted and chromed surfaces are mirror-like. Dust and dirt are banned, and materials used are correct and superbly fitted. The one word description for #1 vehicles is “concours.“
Condition #2: Excellent
#2 vehicles could win a local or regional show. They can be former #1 vehicles that have been driven or have aged. Seasoned observers will have to look closely for flaws, but will be able to find some not seen by the general public. The paint, chrome, glass and finishes will all appear as excellent. No excessive smoke will be seen on startup, no unusual noises will emanate from the engine. The vehicle will drive as a new vehicle of its era would. The one word description for #2 vehicles is “excellent.“
Condition #3: Good
#3 vehicles could possess some, but not all of the issues of a #4 vehicle, but they will be balanced by other factors such as a fresh paint job or a new, correct interior where applicable. #3 vehicles drive and run well, but might have some incorrect parts. These vehicles are not used for daily transportation but are ready for a long tour without excuses, and the casual passerby will not find any visual flaws. “Good” is the one word description of a #3 vehicle.
Condition #4: Fair
#4 vehicles are daily drivers, with flaws visible to the naked eye. The chrome might have pitting or scratches, the windshield might be chipped. Paintwork is imperfect, and perhaps the body has a minor dent. Split seams or a cracked dash, where applicable, might be present. No major parts are missing, but the wheels could differ from the originals, or other non- stock additions might be present. A #4 vehicle can also be a deteriorated restoration. “Fair” is the one word that describes a #4 vehicle.
Condition #5: Poor
Running, but battered, incomplete, and perhaps rusty.
Condition #6: Parts car
Parts car.
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