1984 Rinspeed 969

$107.3M, record prices at Gooding & Company Pebble Beach 2021
Friday, 13 August - Saturday, 14 August 2021
Sale Price
$125,000 - $150,000
Est. Range
13 August 2021
Sold Date
Lot Number
Visually maintained, largely original
Gooding & Company
Auction House
Chassis no. WP0ZZZ93ZES000380. Pearl white over gray and dark gray leather. 3299/300hp, 4-speed Gotti wheels, P Zero tires, sunroof, roof spoiler, power Recaro seats, Pioneer stereo with remote control set into the steering wheel.

Evaluation: One of about a dozen 930-based Rinspeed 969s which, believe it or not, are one of Rinspeed’s less outrageous designs. Out of long-term ownership, showing just 9721 miles, and represented with a service history. Paint blemish and a chip on the right headlight door. Bits of what looks like adhesive coming out from the bottom of the stuck on rear scoops. The “969” script on the tail is done in what looks like little more than fancy electrical tape, and it’s wrinkled. Crack on the back of the roof spoiler. Nearly immaculate interior, full of custom touches, including that fantastic (and maybe distracting) remote in the steering wheel. This car is either the best or the worst of 1980s design, depending on who you ask, but nobody could ever call it boring.

Bottom Line: Often a highlight of the Geneva Motor Show, Swiss company Rinspeed has built everything from a custom utility vehicle with an actual crane in the back to a fully functional Lotus Elise-based electric submarine. The 969 is one of Rinspeed’s earliest models, and it looks like the product of a 911 and Ferrari Testarossa’s summer fling. This sale is of little relevance to the wider vintage 911 market, but the estimate-beating result further confirms the interest in ’80s automotive kitsch and unusual hard-to-find cars in general.

by Andrew Newton
29 August 2021

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