1978 Ford Bronco

Ranger XLT
Mecum Dallas 2021
Wednesday, 8 September - Saturday, 11 September 2021
Sale Price
10 September 2021
Sold Date
Lot Number
Visually maintained, largely original
Mecum Auctions
Auction House
Chassis no. U15HLBG6353. Mecum Copper and Wimbledon White over brown vinyl with pattern cloth inserts. 351/156hp, column shift automatic, All-Terrain T/A tires, power steering, power brakes, factory air conditioning, CB radio.

Evaluation: Faded but sound original paint with some older touched up areas on the hood and tailgate. The pinstripe decals are all cracking. Unrestored but maintained underneath. Small dent on the inner part of the tailgate. Excellent original interior that hardly shows any sign of use other than that aforementioned dent. A very well-kept and almost entirely original second gen Bronco that was spared the tough life of a work truck or weekend off-roader.

Bottom Line: Essentially an F-100 from the doors forward, the second gen Bronco saw the model grow from its more Jeep-sized origins into a larger pickup-based vehicle to better compete with the Chevy Blazer/GMC Jimmy and Dodge Ramcharger. On the classic market the larger, later Broncos lack the charm of the groundbreaking and very popular originals, but just about everything with the word “Bronco” attached to it is en vogue these days. If this result is any indication, demand isn’t slowing down. This same impressively preserved ’78 Ranger XLT sold for $44,000 in Indy just a few months ago.

by Andrew Newton
17 September 2021
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