1974 Ducati 750SS

Engine No. DM7501075076
Amelia Island 2020 - Gooding & Co.
Friday, 6 March - Saturday, 7 March 2020
Sale Price
Lot Number
Gooding & Company
Auction House
Engine No. DM7501075076. 748cc, 72-hp V-twin. 5-speed manual. Dual Dell’Orto carbs.

Evaluation: Visually maintained, largely original | One of 401 homologation specials built based on the bike that won the Imola 200 in 1972. Club raced briefly in Canada then put into storage. Recently overhauled mechanically but cosmetically original, other than repainted fairing and side covers. Shown at The Quail last year. Paint coming off the front tubes. Cracking, crazed paint on the top of the tank and scrapes behind the seat. Cracked, faded decals. Clean mechanicals, shiny exhaust, and clean wheels and tires. Soft seat. Clear gauges. Paint coming off the kickstand and a few spots on the frame, but nothing too bad. Money has been spent where it counts, leaving just the right amount of patina. A very impressive bike.

Bottom Line: Motorcycles are seeing more and more appreciation lately as garage art, and the 750 SS is up near the top. As rare as the 750 SS is, it has become an auction staple the last few years, as high prices have been drawing them out. Prices of more than $200,000 are not shocking, and at Bonhams’s Spring Stafford sale in 2018, a rough project sold for $147,000. In today’s market, $117,600 for a well-presented rider that retains largely original parts is a good deal.

by Hagerty Editor
2 February 2020
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Condition definitions
Condition #1: Concours
Condition #1 vehicles are the best in the world. The visual image is of the best vehicle, in the right colors, driving onto the lawn at the finest concours. Perfectly clean, the vehicle has been groomed down to the tire treads. Painted and chromed surfaces are mirror-like. Dust and dirt are banned, and materials used are correct and superbly fitted. The one word description for #1 vehicles is “concours.“
Condition #2: Excellent
#2 vehicles could win a local or regional show. They can be former #1 vehicles that have been driven or have aged. Seasoned observers will have to look closely for flaws, but will be able to find some not seen by the general public. The paint, chrome, glass and finishes will all appear as excellent. No excessive smoke will be seen on startup, no unusual noises will emanate from the engine. The vehicle will drive as a new vehicle of its era would. The one word description for #2 vehicles is “excellent.“
Condition #3: Good
#3 vehicles could possess some, but not all of the issues of a #4 vehicle, but they will be balanced by other factors such as a fresh paint job or a new, correct interior where applicable. #3 vehicles drive and run well, but might have some incorrect parts. These vehicles are not used for daily transportation but are ready for a long tour without excuses, and the casual passerby will not find any visual flaws. “Good” is the one word description of a #3 vehicle.
Condition #4: Fair
#4 vehicles are daily drivers, with flaws visible to the naked eye. The chrome might have pitting or scratches, the windshield might be chipped. Paintwork is imperfect, and perhaps the body has a minor dent. Split seams or a cracked dash, where applicable, might be present. No major parts are missing, but the wheels could differ from the originals, or other non- stock additions might be present. A #4 vehicle can also be a deteriorated restoration. “Fair” is the one word that describes a #4 vehicle.
Condition #5: Poor
Running, but battered, incomplete, and perhaps rusty.
Condition #6: Parts car
Parts car.
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