1970 Plymouth Cuda

Rapid Transit show car
Mecum Indy 2023
Friday, 12 May - Saturday, 20 May
Sale Price
19 May 2023
Sold Date
Lot Number
Modified original
Mecum Auctions
Auction House
Chassis no. BS23V0E100005. Multicolored red, orange, yellow and white over black vinyl. 440 Six Pack, floor shift automatic, 4.10 Sure Grip, Cragar SS wheels, side exhaust, Rallye gauges, unique steel custom bodywork, parachute and wheelie bars.

Evaluation: One of the four original Plymouth “Rapid Transit System Caravan” traveling show cars. Original, recently discovered, one of four and the only one that has escaped collector attention. Designed by Harry Bradley and built by Chuck Miller. Odometer reads 967 miles. Its long-time owner put it in storage in 1976 and refused to sell it. In incredible preserved show condition with its custom bodywork and lacquer paint sound but somewhat faded.

Bottom Line: In 1970, Plymouth hit the road with its Rapid Transit System and put on clinics with drag racers across the United States. Part of the fanfare were the four customized muscle cars that accompanied the caravan. Three of them wound up in Steven Juliano’s collection and sold in Indy four years ago for $236,500 (Road Runner), $341,000 (Road Runner) and $264,000 (Duster).

Which is why this result for the fourth one is a huge surprise. The freshly discovered and never-before-sold nature of a garage find like this always has a certain appeal, but it’s no more outrageous than the other three and other than its preservation doesn’t necessarily have a more interesting history. But two people just had to have it, and it wound up as the most expensive car at Indy 2023. Only a handful of American muscle cars have ever sold for more.

by Andrew Newton
2 June 2023

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