1970 Mercury Cougar

Mecum Kissimmee 2021 rakes in a record $111.8M
Thursday, 7 January - Saturday, 16 January 2021
Sale Price
$90,000 - $110,000
Est. Range
15 January 2021
Sold Date
Lot Number
Older restoration
Mecum Auctions
Auction House
Chassis no. 0F91G513176. Competition Gold and black over black vinyl. Boss 302/290hp, 4-speed, 3.91 Traction-Lok, manual steering, power brakes, bucket seats with center console, Hurst T-handle shifter, dash clock, AM Radio with 8-track, Magnum 500 wheels.

Evaluation: One of 323 produced in 1970, 1 of 1 as equipped per Marti report. Sold new at S&R Motor Co in Milwaukee, WI. Presentable older paint with minor blemishes from the age of the restoration, especially in the driver’s side door jamb. Poor hood fit. Scratched windshield trim. Glass on the rear quarter windows is scratched as is the rear window. Good interior with only minor wear on the driver’s seat bolster. Good overall presentation of a rare car with an older restoration.

Bottom Line: This is a strong but not insane price for a Boss 302 Eliminator, which in the hierarchy of these surprisingly brash (for Mercury) muscle cars slots in between the standard 351-powered Cougar Eliminator and the big-block 428 Cobra Jet-powered cars. And compared to the equivalent Mustang, it’s still a notable value. Production for the Mercury was a fraction of the Mustang Boss 302, but the better-known Ford version is worth a bit more.

by Andrew Newton
2 February 2021

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