1970 Mercury Cougar

Mecum Kissimmee 2021 rakes in a record $111.8M
Thursday, 7 January - Saturday, 16 January 2021
Sale Price
$90,000 - $110,000
Est. Range
15 January 2021
Sold Date
Lot Number
Older restoration
Mecum Auctions
Auction House
Chassis no. 0F91G513176. Competition Gold and black over black vinyl. Boss 302/290hp, 4-speed, 3.91 Traction-Lok, manual steering, power brakes, bucket seats with center console, Hurst T-handle shifter, dash clock, AM Radio with 8-track, Magnum 500 wheels.

Evaluation: One of 323 produced in 1970, 1 of 1 as equipped per Marti report. Sold new at S&R Motor Co in Milwaukee, WI. Presentable older paint with minor blemishes from the age of the restoration, especially in the driver’s side door jamb. Poor hood fit. Scratched windshield trim. Glass on the rear quarter windows is scratched as is the rear window. Good interior with only minor wear on the driver’s seat bolster. Good overall presentation of a rare car with an older restoration.

Bottom Line: This is a strong but not insane price for a Boss 302 Eliminator, which in the hierarchy of these surprisingly brash (for Mercury) muscle cars slots in between the standard 351-powered Cougar Eliminator and the big-block 428 Cobra Jet-powered cars. And compared to the equivalent Mustang, it’s still a notable value. Production for the Mercury was a fraction of the Mustang Boss 302, but the better-known Ford version is worth a bit more.

by Andrew Newton
2 February 2021
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Condition definitions
Condition #1: Concours
Condition #1 vehicles are the best in the world. The visual image is of the best vehicle, in the right colors, driving onto the lawn at the finest concours. Perfectly clean, the vehicle has been groomed down to the tire treads. Painted and chromed surfaces are mirror-like. Dust and dirt are banned, and materials used are correct and superbly fitted. The one word description for #1 vehicles is “concours.“
Condition #2: Excellent
#2 vehicles could win a local or regional show. They can be former #1 vehicles that have been driven or have aged. Seasoned observers will have to look closely for flaws, but will be able to find some not seen by the general public. The paint, chrome, glass and finishes will all appear as excellent. No excessive smoke will be seen on startup, no unusual noises will emanate from the engine. The vehicle will drive as a new vehicle of its era would. The one word description for #2 vehicles is “excellent.“
Condition #3: Good
#3 vehicles could possess some, but not all of the issues of a #4 vehicle, but they will be balanced by other factors such as a fresh paint job or a new, correct interior where applicable. #3 vehicles drive and run well, but might have some incorrect parts. These vehicles are not used for daily transportation but are ready for a long tour without excuses, and the casual passerby will not find any visual flaws. “Good” is the one word description of a #3 vehicle.
Condition #4: Fair
#4 vehicles are daily drivers, with flaws visible to the naked eye. The chrome might have pitting or scratches, the windshield might be chipped. Paintwork is imperfect, and perhaps the body has a minor dent. Split seams or a cracked dash, where applicable, might be present. No major parts are missing, but the wheels could differ from the originals, or other non- stock additions might be present. A #4 vehicle can also be a deteriorated restoration. “Fair” is the one word that describes a #4 vehicle.
Condition #5: Poor
Running, but battered, incomplete, and perhaps rusty.
Condition #6: Parts car
Parts car.
Hagerty only assigns condition ratings to vehicles we can inspect in person or, for online listings, via high-quality photography.