1969 Mercury Cougar

XR-7 Convertible
£356,500 ($481,382)
Sale Price
£100,000 - £150,000
Est. Range
16 December 2020
Sold Date
Lot Number
Recent restoration
Auction House
Chassis no. 9F94R549292. Candy Apple Red over dark red leather. 428-cid, 335hp Cobra Jet, Crane camshaft, automatic transmission, added Traction-Lok axle, power top, Ram Air induction, console, power front disc brakes, tilt steering column, power steering, hood pins, AM Radio, ski rack and skis.

Evaluation: One of four Cougars used as the Contessa Teresa ‘Tracy’ di Vincenzo’s car in 1969’s “On Her Majesty’s Secret Service,” and one of three surviving. This one was reportedly used in the scene in the barn, which saved it from the usual Bond antics and resulting damage. With the current owner for the last 30 years and fully restored in 2020, with only 20 miles on it since completion.

Good resprayed paintwork with fine polish swirls. The hood has uneven gaps and is sticking up proud on the driver’s side. The exterior chrome is very good. The driver’s door bottom edge is protruding but all other panels fit well. The wheels are well presented with new paint, refreshed trims, and fresh lettered and red-banded tires. The engine bay is clean and tidy in every area. The trunk rack Kneissl skis are freshly painted and look cool, a wonderful looking film set addition. There’s also a new top, and the interior is smart and crisp. A big American boat maybe isn’t to European tastes, but it certainly stands out on this side of the pond and it’s an impressive car with a known history.

Bottom Line: This is a well-optioned and beautifully restored Cougar even without the Bond connection, but even though George Lazenby is everybody’s least favorite 007, a Bond car sold in England (and on Bond Street, no less) is always going to excite.

And Bond is where the vast majority of the money is in this result (lest anybody think their uncle’s Cougar is suddenly a half-million-dollar car). It’s double the estimate and enough to make this a record number for a Cougar, eclipsing the $228,800 brought by a 4-speed XR-7 GTE Cobra Jet at the Owls Head Museum sale five years ago. It’s an astounding price, especially for a car featured in a bad movie and one that isn’t even a “Bond car” in the sense that Q didn’t build it and 007 didn’t drive it.

by Andrew Newton
22 December 2020
Mercury Cougar Bond skis
1969 Cougar James Bond
1969 Cougar James Bond
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Condition definitions
Condition #1: Concours
Condition #1 vehicles are the best in the world. The visual image is of the best vehicle, in the right colors, driving onto the lawn at the finest concours. Perfectly clean, the vehicle has been groomed down to the tire treads. Painted and chromed surfaces are mirror-like. Dust and dirt are banned, and materials used are correct and superbly fitted. The one word description for #1 vehicles is “concours.“
Condition #2: Excellent
#2 vehicles could win a local or regional show. They can be former #1 vehicles that have been driven or have aged. Seasoned observers will have to look closely for flaws, but will be able to find some not seen by the general public. The paint, chrome, glass and finishes will all appear as excellent. No excessive smoke will be seen on startup, no unusual noises will emanate from the engine. The vehicle will drive as a new vehicle of its era would. The one word description for #2 vehicles is “excellent.“
Condition #3: Good
#3 vehicles could possess some, but not all of the issues of a #4 vehicle, but they will be balanced by other factors such as a fresh paint job or a new, correct interior where applicable. #3 vehicles drive and run well, but might have some incorrect parts. These vehicles are not used for daily transportation but are ready for a long tour without excuses, and the casual passerby will not find any visual flaws. “Good” is the one word description of a #3 vehicle.
Condition #4: Fair
#4 vehicles are daily drivers, with flaws visible to the naked eye. The chrome might have pitting or scratches, the windshield might be chipped. Paintwork is imperfect, and perhaps the body has a minor dent. Split seams or a cracked dash, where applicable, might be present. No major parts are missing, but the wheels could differ from the originals, or other non- stock additions might be present. A #4 vehicle can also be a deteriorated restoration. “Fair” is the one word that describes a #4 vehicle.
Condition #5: Poor
Running, but battered, incomplete, and perhaps rusty.
Condition #6: Parts car
Parts car.
Hagerty only assigns condition ratings to vehicles we can inspect in person or, for online listings, via high-quality photography.