Heroshot

1950 Monarch

Station Wagon
Worldwide Scottsdale 2021
Saturday, 23 January 2021
$117,600
Sale Price
No
Reserve
23 January 2021
Sold Date
61
Lot Number
#2
Older restoration
Worldwide
Auction House
Chasssis no. 0379H5036283. Maywood Metallic Green over brown leather. 255/110hp, 3-speed, overdrive, 3-row seating, pushbutton radio, heater, hubcaps, trim rings, wide whitewalls, windshield sun visor, enclosed rear mounted spare.

Evaluation: One of 43 built, of which only three are known to survive. Known ownership history from new and a 5-year restoration completed in 1999. Very good paint, chrome, interior, wood, woodgrained dashboard, gauges, and interior chrome. The engine compartment is freshly detailed and spotless. A rare model exclusive to the Canadian market, produced in small quantities, with a quality restoration that is holding up well.

Bottom Line: Among the Steelewood Collection wood-bodied wagons this Monarch was a standout car and a standout result, reflecting the rarity of the car and the appeal of the little-known “Monarch” brand. The result is nearly double that brought by the otherwise similar ’50 Mercury wagon in this collection and the major premium is attributable solely to the Monarch nameplate.

by Rick Carey
6 February 2021

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