Heroshot

1937 Ford Model 78

Deluxe Cabriolet
Gooding & Co. Geared Online, October 2020
Monday, 26 October - Friday, 30 October 2020
$29,000
Not sold at a high bid of
Yes
Reserve
40
Lot Number
#3+
Older restoration
Gooding & Company
Auction House
Chassis no. 5430114. Black over tan. 221-cid, 85hp V-8, 3-speed, hubcaps, trim rings, whitewalls, fog lights, rumble seat, banjo spoke steering wheel, clock, radio.

Evaluation: Very good older paint, chrome, and interior. Good gauges and dashboard. The chassis is fully restored and shows light evidence of some road miles. The engine compartment is accurately presented in nearly showroom condition aside from some cobwebs. There are age- and use-related flaws but none are particularly significant. This is a classy and usable weekend cruiser.

Bottom Line: The bidding was stalled at the final result with over two hours left until the scheduled close, and stayed there, a sign no one was interested. That’s unfortunate because it is a handsome, practical, and desirable Ford. The seller wisely preferred to keep the car over this paltry bid.

by Rick Carey
2 December 2020
A story about
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Condition definitions
Condition #1: Concours
Condition #1 vehicles are the best in the world. The visual image is of the best vehicle, in the right colors, driving onto the lawn at the finest concours. Perfectly clean, the vehicle has been groomed down to the tire treads. Painted and chromed surfaces are mirror-like. Dust and dirt are banned, and materials used are correct and superbly fitted. The one word description for #1 vehicles is “concours.“
Condition #2: Excellent
#2 vehicles could win a local or regional show. They can be former #1 vehicles that have been driven or have aged. Seasoned observers will have to look closely for flaws, but will be able to find some not seen by the general public. The paint, chrome, glass and finishes will all appear as excellent. No excessive smoke will be seen on startup, no unusual noises will emanate from the engine. The vehicle will drive as a new vehicle of its era would. The one word description for #2 vehicles is “excellent.“
Condition #3: Good
#3 vehicles could possess some, but not all of the issues of a #4 vehicle, but they will be balanced by other factors such as a fresh paint job or a new, correct interior where applicable. #3 vehicles drive and run well, but might have some incorrect parts. These vehicles are not used for daily transportation but are ready for a long tour without excuses, and the casual passerby will not find any visual flaws. “Good” is the one word description of a #3 vehicle.
Condition #4: Fair
#4 vehicles are daily drivers, with flaws visible to the naked eye. The chrome might have pitting or scratches, the windshield might be chipped. Paintwork is imperfect, and perhaps the body has a minor dent. Split seams or a cracked dash, where applicable, might be present. No major parts are missing, but the wheels could differ from the originals, or other non- stock additions might be present. A #4 vehicle can also be a deteriorated restoration. “Fair” is the one word that describes a #4 vehicle.
Condition #5: Poor
Running, but battered, incomplete, and perhaps rusty.
Condition #6: Parts car
Parts car.
N/A
Hagerty only assigns condition ratings to vehicles we can inspect in person or, for online listings, via high-quality photography.